STUDY ON THE REPERCUSSIONS OF SOCIAL NETWORKING SITES ON COLLEGE GOING YOUTHS OF NILAMBUR REGION, KERALA STATE

Abstract

The extensive use of social media in India has been on the rise among the new generation youths. In today’s world, use of social media has become an integral part of everyday life of human being. This study aimed to know the repercussions of Social Networking Sites on College going youths of Nilambur region, Kerala state. 366 respondents’ feedbacks were taken into consideration. Data were processed and analyzed by the Statistical Package for social science. It was found that the majority of respondents were young males. Majority of the respondents were involved in the social networking sites just for fun and entertainment only. Majority of the respondents preferred social networking sites like WhatsApp, and Telegram. This paper throws light on pattern of social media usage and its repercussions on College going youths. The new age social networking culture has been order of the day currently and it got an enthusiastic response from all spheres of life. It is evident from the studies that social media has both positive and negative aftermath on youths.