AN ANALYSIS OF THE FACTORS THAT MOTIVATE ENTREPRENEURS TO BE AN ENTREPRENEUR.

Abstract

Motivation is something that keeps people going. It is the reason why people keep doing what they do in spite of many difficulties and challenges. Professionally too people need motivation to choice a particular career option, to perform better and to keep going in spite of hurdles.

 In the recent years it could be observed that many youngsters are opting for entrepreneurship as a career. Some youngsters leave their stable, high earning jobs and start their own business while others directly get into being an entrepreneur.  This research tries to understand what motivated these youngsters for this career choice. It identifies the motivating factors that led them choose the path of being a businessman rather than being employed in some organization.